SEARCH ENGINE OPTIMIZATION
At L.O.T.B., we trust that great ideas should be shared. One of the best ways to share great ideas is with first-class search engine optimization. Great ideas are the building blocks of great businesses like yours. Businesses that are built on great ideas tend to enrich people's lives and make the world a better place. These are the types of businesses we champion. Businesses that fit into this category deserve to have the limelight – they deserve to be shared. We share great ideas by optimizing websites to rank well on search engines.
Recent search engine updates have changed the way internet marketing agencies work toward optimization. At L.O.T.B., our approach to search engine optimization is a little different than most SEO agencies. We share great ideas by being scientific, strategic, transparent, and proactive. These are the core principles we live by. It's how we share great ideas and how we keep great businesses like yours in the spotlight.
We use the most advanced SEO tools to make search engine optimization a science. We have even created some of our own SEO tools because we felt a few things were missing. All the SEO tools we use make search engine optimization a more scientific process. They help us share the great ideas that founded our clients' businesses.
Because SEO is constantly evolving, we know we can't rely solely on 3rd-party research and tools. For this reason we have built our own tools and conducted our own correlation studies. All of these efforts turn internet marketing into a science.
Every business is different, as is every website. SEO "packages" simply don't work because they assume that the same approach will always solve the same problems. L.O.T.B. doesn't have SEO packages. We work with you to establish a reasonable marketing budget and then lay out a customized strategy along with related tactics to fit your unique business needs. We look for the lowest hanging fruit first in order to get our clients the very most out of every money they spend.
Secrets don't make friends, and they surely don't make for great business partnerships. We see our relationship as a long-term partnership. Long-lasting relationships are founded on honesty and transparency. At L.O.T.B., we are transparent in our work and we expect the same from our clients. A clear and mutual understanding leads to clear and mutual campaign objectives and expectations.
As an SEO agency, we are the internet marketing "agents" for our clients. This means we have the power to act rather than react. We are proactive in our efforts to preempt internet marketing shifts such as search engine algorithm updates. We accept responsibility for our actions, the good and the bad. "Agency" doesn't just describe what we are, it's also a synonym of "proactive." At L.O.T.B., our approach to search engine optimization is proactive.
WHAT IS SEARCH ENGINE OPTIMIZATION?
- A Way to Target People Who Are Searching For What You Have
- Permission Marketing or Inbound Marketing
- Helps People Find All of Your Products & Services More Easily
- Your customers likely associate prominence with high rankings
- Your customer acquisition costs will likely decrease over time
SOCIAL MEDIA MARKETING
Social Media Marketing has become an important part of most online marketing campaigns here at L.O.T.B.. Its popularity has grown considerably the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It's astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.
There are several reasons to include social media in a company's marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it's important that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it's not right for every business.
Scientific Social Media
Too often, social media marketers rely on their "gut instinct" to make important business decisions. Precious time resources can be wasted playing this guessing game with social media. We prefer to make the marketing process as scientific as possible. We use social media tools that help us identify the most profitable things to do to get the most out of your social media marketing.
Strategic Social Media
They very best social media marketing is driven by a clear purpose. Our social media marketing strategists help you set clear campaign objectives that lead to the best results in the shortest amount of time. Many social media marketers fly by the seat of their pants, but your business deserves a more level headed approach.
Transparent Social Media
Secrets don't make friends, and they surely don't make for great business partnerships. We see the relationship with our clients as a long-term partnership. Long-lasting relationships are founded on honesty and transparency. At L.O.T.B., we are transparent in our work and we expect the same from our clients. A clear and mutual understanding leads to clear and mutual campaign objectives and expectations.
Proactive Social Media
As a social media marketing agency, we are the internet marketing "agents" for our clients. This means we have the power to act rather than react. We are proactive in our efforts to preempt social media changes. We accept responsibility for our actions, the good and the bad. "Agency" doesn't just describe what we are, it means we are "proactive." At L.O.T.B., our approach to social media marketing is proactive.
Mobile marketing allows to you to establish direct communication with your potential customers via cell phones and other mobile devices. This form of marketing includes text message marketing, the creation of a mobile websites, and the development of mobile apps. L.O.T.B. can manage all of these projects for your company and help you reap all the benefits that come from this form of marketing.
Text Message Marketing
Many businesses use text message marketing to communicate directly and instantly with a base of opt-in subscribers. This communication channel allows businesses to deliver information on specials quickly and inexpensively. It can also help establish customer loyalty as well as helping businesses raise revenues during slower periods throughout the year.
Many companies have already created a mobile compatible version of their website. With all the smart phones out there today, it's almost a necessity. Many websites have flash elements that can't be displayed on smart phones as well as site layouts and navigational elements that make their website hard to browse on a mobile device. By creating a mobile friendly version of your website, you will provide a much better experience for those visiting your website on a mobile device.
Mobile apps have become gold mine for many companies, but a complete waste of money for a lot more. What makes some apps so successful while others fail? There are multiple answers to this question, but the truth is that many individuals underestimate the amount of work required to launch a mobile app successfully. This market has a huge potential, but in order to be successful you need a trusted partner that will tell you the truth about costs and the potential of your market. It's a lot harder than most people think.
Struggling with customer loyalty and retention? Stupid question, right? Everyone could use more return traffic to their website and there's no better solution than targeted email marketing. We're not talking about SPAM (definitely not). We're talking about providing the type of value to your customers that they're willing to opt-in for and be excited to receive.
It doesn't have to be called a "newsletter" but having something "newsletter-like" can be a great tool to help remind your clients or potential clients that you have something that they want, or may want soon. In order to not be added to the spam list, these reminders have to be delivered in disguise. And guess what? The disguise is that you're providing something of great interest that's perceived as valuable to your clients each time they receive it. But secretly, you're sneaky little underhanded plot is to eventually have them buy something from you, you little devil you. The great thing about newsletters is that you get to mix in a little bit of your secret agenda with the interesting content you're delivering, and all the while the recipient knows your plan and doesn't mind. Quite fascinating, isn't it?
Have you ever accidentally subscribed to a company's promotional emails while buying a product on their website and later you were glad you did? For some people the answer is a very loud "no," but for most the answer is "yes." In additional, those that said no are generally not any less likely to buy from the website the email came from. So to analyze the receiver's behavior: some like the emails, some don't. Those that don't are no less likely to buy again. Those that do are more likely to buy again. There are a lot of elements that make up a good promotional email that you need to know about, but the purpose of this paragraph is to convince you that email marketing might be a good way to market your products and services. Has it worked?
Email Tracking and Optimization
Just like everything else on the web, emails can be easily tracked to determine their effectiveness and optimized to perform better based on analytical suggestions. We can track how many of the emails were opened, how many times they were viewed, how long they were viewed for, which links in the email were clicked and which users bought a product or service from your website after clicking on a link. We can also A/B test email templates and campaigns by sending emails out to sample populations and observing which elements performed best. Using these testing tools in this way provides us with the data we need to make your email marketing more and more effective.